Case Study
Phree
A Mobile App Making Public Spaces Safer By Harnessing User Safety Ratings
Introducing a mobile app that creates a proactive and pre-emptive safety environment, enabling users to make informed decisions about their safety and that of others. The app’s unique feature is its safety ratings system, where users can rate and share their experiences of different places and spaces Howerver, i also focus on community-driven approach that empowers users to express their experiences and contribute to a safer environment. My target audience is individuals who prioritize safety and want to contribute to a safer community
Target Audience
The community of women/men who are on the app will rate the places and areas and mark the areas in the app based on safety and suggest the routes and ways to commute.Application target audience was women/men who are working in some dangerous places where they feel insecure so that they can mark that particular area to aware others as well.
Responsibilities
- Created and maintained a unified and cohesive set of UI and Visual Interaction components from scratch, adhering to our new brand guidelines for both mobile and web platforms in an Agile environment.
- Created and maintained a unified and cohesive set of UI and Visual Interaction components from scratch, adhering to our new brand guidelines for both mobile and web platforms in an Agile environment.
- Designed user interface elements, developed UI mockups and prototypes, and conducted usability testing.
- Design user interface elements, design systems & standards communicating design to users, businesses, developers, and other stakeholders.
- Design user interface elements, design systems & standards communicating design to users, businesses, developers, and other stakeholders.
Low Fedelity Wireframes
- I Started my research from the woman, who travel daily on local trains, buses or cabs that which kind of problem they are facing on their daily commute to work.
- By visiting several cafes with my team member and taking some interviews with people and I got so many information which helps to create this product
- Did brain storming on some similar products which are already in the market like noonlight, microsoft family safety and skera.
Key Features
- Safety ratings displayed prominently
- Location-based features to search for safe spaces and establishments
- AM and PM ratings for safety
- One-click SOS alert
- Maps for navigation
- Comments section for users to share their experiences
Scope and Constraints
- This App is based on user ratings. An entire street can also be marked. The safe areas can be marked based on the time, whether it is safe in morning, noon or in evening. The timings in the night can be marked, that it is safe from a particular time to a particular time.
- The timeline was so limited and I have to complete the user personas, stories and research and apply on the low fidelity wireframes so that I can make their prototype for better hand on experiences. Also, the budget of this app was not that much good and I have to manage that as well so we decided to make this application as per IST Standard for the initial stage.
User Interface and Guidelines
- With the help of low fidelity wireframes with prototype client gave us feedbacks and based on that I made user Interface with Styleguide so that I can make High fidelity prototype and can hand over to the development team by using usability testing and move to the next phase of this product.
- After done with Developing phase, again I did AB Testing and so that product launching should be perfect. And with getting feedbacks from client on User Interface and Style guide. We successfully launched our application on iOS and Play store. Also, there is a intro animation made which is in the application. On the basis of this application I also made website design (Phree) and a video for it. Which is made in After effects.
- Additionally, I created a website design and video for the app, which was made in After Effects.
Rohan Vashisht – UX/UI Designer 